Everstone Invests $200million In SaaS Major Wingify
Everstone Joins Wingify Team as Majority Partner with $200 Million Acquisition. This strategic investment highlights Everstone's dedication to strengthening high-growth tech companies and supporting businesses enabling digital transformation.
Wingify: Established in 2010 by Paras Chopra, Wingify is a leading SaaS company known for its flagship product, VWO (Visual Website Optimizer). VWO, a popular (and award-winning) A/B testing and conversion rate optimization tool, helps businesses optimize their digital growth by optimizing experiences and conversions. With an illustrious clientele including the likes of Microsoft, eBay and Target, Wingify is a key player in the competitive SaaS landscape.
Wingify’s investment is in line with Everstone Capital’s philosophy of investing in innovative, scalable technology-focused businesses with a global footprint. With this development, Wingify is expected to leverage the financial backing and strategic insights it receives from this deal to enhance its growth trajectory, scale its product portfolio, and explore new roadways.
Powering SaaS Innovation and Growth
With this acquisition, Wingify embarks on a new journey to cement leadership in the fast-changing SaaS landscape. Backed by Everstone’s capital prowess and operational excellence, Wingify will be able to supercharge R&D, continue tuning its existing tools, and develop new technologies
It aims to expand its reach with this partnership while staying true to its mission of providing the best SaaS solutions for businesses, as per the sources familiar with the agreement. The funding will also help develop new, AI-driven tools to keep the company ahead of other players in an increasingly crowded market.
Everstone’s Strategic Play
Everstone Capital's acquisition marks a strategic move into the rapidly expanding Software-as-a-Service (SaaS) industry that has seen explosive growth over the past few years. In a time when businesses across the globe place high importance on digital transformation, SaaS solutions have become a crucial enabler for streamlining operations and enriching customer experiences.
This combination, together with Everstone’s strong history of growing mid-market businesses and Wingify’s creative culture, is anticipated to deliver long-term value creation. Analysts have called this transaction the beginning of a trend of private equity firms targeting SaaS providers to capitalize on their importance in the digital economy.
Looking Ahead
The deal, worth $200 million, reflects the growing investor appetite for disruptive SaaS platforms that can deliver tangible business outcomes. This collaboration between Everstone and Wingify signals the dawn of a new era, with the industry watching closely to see the new benchmarks in SaaS excellence that emerge from their partnership.
The collaboration is a catalyst for new growth and opportunity for Wingify and reaffirms its leadership status in the global SaaS market.
