McDonald’s Boycott Kicks Off June 24 Over DEI Rollback
A grassroots group called The People’s Union USA is urging a nationwide boycott of McDonald’s from June 24 to June 30. The call stems from criticism of the fast-food chain’s decision to scale back its Diversity, Equity, and Inclusion (DEI) efforts earlier this year.
The group’s founder, John Schwarz, highlighted issues including price increases, low employee pay, tax avoidance, and the rollback of DEI programs. Schwarz described the action as a “show of strength” aimed at pushing companies toward fairer practices.
McDonald’s previously removed formal DEI targets for senior leadership, although a company spokesperson maintained core programs remain intact. The fast-food chain has not responded to the boycott appeal.
This campaign comes amid declining U.S. sales and growing scrutiny over rising menu prices and labor conditions. A boycott’s effect on profits is uncertain, but similar actions have hurt other firms like Target. The boycott coincides with McDonald’s upcoming second-quarter results, due in late July, which could show its impact.
The weeklong boycott reflects a wider shift in consumer activism, where shoppers press for accountability on social, wage, and tax issues.
