Why did China ban the use of 'autonomous driving' in car ads?

The ban follows a fatal crash involving a Xiaomi SU7 EV and aims to prevent misleading claims about driver-assistance systems in advertisements.

What are automakers required to do under the new regulations?

Automakers must clearly define the limitations of their driver-assistance technologies and avoid using terms that imply full autonomy.

What is the goal of these new advertising restrictions?

The goal is to ensure that consumers understand the true capabilities of ADAS technologies and to promote safer use of automotive features.

Automobile

China Prohibits Use of 'Smart' and 'Autonomous' in Car Advertisements Following Xiaomi SU7 Crash

In response to a fatal crash, China tightens advertising rules for driver-assistance systems to ensure accurate public understanding and road safety.

By Tech OutstandersPUBLISHED: April 17, 13:47UPDATED: April 17, 13:51

Chinese regulation crackdown on car ads following fatal Xiaomi SU7 crash

As a reaction to a recent fatal crash involving a Xiaomi SU7 electric car, Chinese authorities banned the mentioning of phrases such as "autonomous driving" and "smart driving" in motor vehicle adverts. The ban is meant to curb the misrepresentation of advanced driver-assistance systems (ADAS) and improve the safety of the roads.

The incident has sparked questions about the public's perception of ADAS capabilities, leading to stricter regulation of advertising. Automakers are now obligated to explicitly define the limitations of their driver-assistance technology and steer away from language that might suggest autonomy.

These regulatory measures express a commitment by China to making sure that consumers are properly informed about automotive functions, thus promoting the proper utilization of new auto technology.