Julien Rio: A Trailblazer in Enhancing Customer Experience
Julien Rio has made a name for himself with his innovative ideas in the fast-paced world of customer experience (CX). Julien, a Certified Customer Experience Professional and Associate Vice President of International Marketing for RingCentral, has carved out a distinct role in the customer experience space. We dive into his major contributions to the industry and his unique point of view on creating better customer journeys.
Julien Rio: Connects to a distinct CX philosophy
Julien Rio, Customer Experience Expert: The Power of Storytelling and Human Interactions Julien is also the founding voice behind CX Therapy, one of the most popular and provocative vlogs on the Internet that critiques and analyzes actual customer experiences. His mind-bending content provides insights on how to create unforgettable experiences for your customers.
Awards and Accolades in Graphic Design Industry
Julien is internationally recognized for his expertise and passion for elevating customer experience. Julien is one of the founding members of the European Customer Experience Organization (ECXO); he is also the number 1 marketing influencer in France. He is an out-of-the-box thinker and a thought leader in the CX space, leading him to become a trusted voice within the CX community.
Exploration Phase as a Soul Searching Journey
The customer journey begins a long way before a user opens a web browser; this is where the emphasis on exploration is at the core of Julien Rio’s philosophy. The first step is critical to fostering valuable interactions between brands and their target consumers. Much of it will come down to how well you lead and engage customers in this phase; if done properly, to create lasting connections and promote loyalty to your brand states Julien.
Phase one: Challenges and solutions during exploration
Julien WINTER highlights common pain points for customers in the exploration phase, including information overload and lack of personalized assistance. He tackles these issues with practical solutions like personalized product quizzes, interactive comparison tools, and optimized customer support channels. This avoidance of the need to explore beyond the basic benefits can make things easier for businesses and their customers alike.
In September, CX expert Julien Rio joined the Makers Academy board, a not-for-profit organisation aimed at improving customer experience through empathy, creativity and strategic insights. Julien's vision for revolutionizing customer experiences through meaningful interactions and guiding customers along their exploration journey sets a new standard of excellence in the industry.
