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Amazon has now added Hinge Health, a digital musculoskeletal care company, to its programs for health conditions (launched in January) to help customers find relevant virtual care benefits.
With this partnership, Hinge Health becomes the first digital musculoskeletal platform to be included in Amazon Health Services' program to help people find and enroll in digital health programs available to them through employees or health plans at no additional cost.
Hinge Health marks the fourth addition to Amazon Health Services' digital health benefits program following the initial partnership with Omada Health and partnerships with Talkspace and the behavioral health company Rula Health.
The partnership with Amazon addresses an ongoing pain point for health care: getting people connected to benefits they don’t even know they have. The executives at Hinge Health say Amazon’s health conditions program will expand access to Hinge Health’s treatments for muscle and joint pain, which are a covered benefit for more than 18 million people nationwide.
Now, when Amazon customers search for products related to back, joint or muscle pain, they might go on to see Hinge Health’s programs, and they even can verify their eligibility for the services.
The new partnership gives consumers more avenues to hop into digital health services, considering how large Amazon's consumer base is.
Some 40% of U.S. adults have a musculoskeletal condition — back, joint or muscle pain. But awareness and access to care are limited, frequently leading to time off from work, costly surgeries and an addiction to pain medications.
